Updating Digital Units for Billing
When it comes time to billing digital sales, you may choose to either bill based on the estimated/sold units or you can update the actual/delivered impression count from the Consolidated Snapshot Report. Updating the actual unit will change how much you invoice a customer and your reporting. The amount can be more, less, or equal to the estimated. Changing the actual units will keep the original estimated units on the line item but the price of the item will change.
Updating actual is only available for Digital Ad Sales and Impression Sales that are not set up for Google Ad Manager. When entering these line items you can choose to enforce maximum digital spend. Enforcing the Maximum digital spend means that you can't invoice the item for more than the original sales price.
If you go to bill the item without changing the actual units, the billable amount will be based on the original unit price.
However, if you determine you delivered fewer impressions than originally sold or a 3rd party says the impressions were not accurate, you can find the line item on the snapshot report and click on the actions to change actual units; enter the correct amount.
Now, when you go to invoice the item, the billable amount will be based on the actual units and not the estimated amount.
The original sold units will show up in the sales reports, and on the line item,but the net and gross amounts will reflect how much was delivered and billed.
