Create Targeted Display Products
Targeted Display digital media products are time-based products sold at a fixed rate. They require you to have a Digital Media Publication, Ad Sizes, and Category set up for Targeted Display inventory. You can also set up placements and channels to provide more targeted sales options for customers.
There are two items you need to have set up before you will be able to create Targeted Display Products: set up a publication to use digital media, and set up a product category to use the Targeted Display inventory type. You will only need to set these up once, however you may wish to review them from time to time, or add new publications for digital media or have multiple targeted display product categories, depending on how you want your system configured.
You must have at least one Publication set up for Digital Media. When adding or editing a Publication, the field ‘Use for Digital Media’, must be set to Yes. Once this is set up, you will need to add the Sizes, Placements, and Channels you want to be able to use for your Digital Media items sold on that Publication. Review your Publication settings by going to Settings > Products > Publication & Issue Setup.
There must be at least one Product Category set up to use the Targeted Display inventory type. Go to Settings > Products > Product Categories, and add a new category. Name the category, and set the inventory type to Targeted Display. The system will automatically allow the category on orders, but you can choose whether or not to display it in the client center, and whether it is only editable by admin.
Note
Once a Product Category is created, the inventory type cannot be edited
Important
If you are planning to sync your Digital Media items to Google Ad Manager, you will need to sync your placements and targeting presets before setting up your products. Go to the Syncing Digital Media Products to your Google Ad Manager Accounts document to go over how to sync your products.
Now that you have a Publication set up for Digital Media, and a Product Category set up to use the Targeted Display inventory type, you can begin creating your Targeted Display Products. Navigate to Settings > Products > Targeted Display Products. Click ‘Add Targeted Display Product’. On the add/edit product page, you can begin entering information for your product.
To access this page, you must have the User Permission ‘Slot, Impression, Reserved & Targeted Display Products.’
Click ‘Add Targeted Display Product.’ On the add/edit product page, you can begin entering information for your product.
Add your product name and choose the category. The product name will display on the contract to your customer and in reports.
Add your rate. For Targeted Display Products, this is a flat rate per unit sold. You can also choose whether to allow User Defined Pricing for the product or not.
You must have at least one active publication for each product, but you can have multiple publications. You may want to have multiple publications if you sell a ROS across multiple sites that share the same rate and details. A user will have to select a publication when putting the product on an order.
The placement field will load once you have selected your publication(s). If you are using multiple Publications, Placements will only show up if they are shared between publications. A User won't select a placement when placing an order; it is for internal production purposes.
The channel field works the same as the placements. You can only select a channel if it is shared between publications (when using more than one publication). A user can select a channel on the order page, but it is not a required field. Use the channel to better target your ad sales for your customers.
The ad size field works the same way as the placement and channel field. A user can't select the ad sizes on the order page. When the digital media ticket is created, it will list every ad size associated with the product. When assets are uploaded to the ticket, your production user can assign assets to the correct size and include the target URL or phone number.
Note
If you have the internal configuration ‘Add placements, channels, and sizes directly to digital media products’ enabled, you will be able to select any placement, channel, or size to add to your digital media product, regardless of the publications selected. In this case, these items would get automatically added to your publication, if added to a product that uses the publication. You need to contact support to turn this configuration on or off.
Add a description to list all the details about the ad to your customer. The description will show up on the contract for the customer.
You may see a Default GL Class field if you have a Media GL Class enabled. The field will use the GL Class but you can override it on the order form.
Since targeted display items are broken up by month, you can use the Revenue Recognition field to determine where the money for the item goes. By default, this field is set to ‘Distribution Across All Months’, which means the quantity and gross and net amounts for the item will be split up evenly across each month the item spans. If you change the field to ‘Front-Load First Month’, the quantity, gross, and net amount of the item will all be put into the first month the item is running, and the rest of the months will be set to 0. If you use this option, your tickets will be grouped automatically.
Inventory
If you wish to have inventory management for your Targeted Display product, you should continue on to the Baseline and Monthly Inventory sections of the product setup page. If you leave these fields blank, there will be unlimited inventory for the product.
Baseline Inventory
Baseline Inventory is set up based on the channels and publications on the product. For instance, if you have two channels and two publications on your Targeted Display product, you’ll see two columns (one for each pub), and three rows (one for each channel, and one row for ‘no channel’).
Enter the quantities you wish to sell for each publication and channel for your product.
The Baseline Inventory will apply to every month. For example, if you set a 5 in one of your options, you can only sell 5 units of the product every month for that channel and publication.
Monthly Inventory
If you wish to override the Baseline Inventory for a specific month, use the Monthly Inventory option. The setup of Monthly Inventory is the same, with publications as your columns and channels as your rows. The difference is that you can scroll between months, or use the calendar to jump to a specific month.
You’ll notice that each month of the Monthly Inventory by default will be the same as whatever is set in your Baseline Inventory.
If you set a different value for a month than your Baseline default, the system will use that value for that month instead. For instance, maybe you normally sell 5 of a product each month. But in December this year you want to sell up to 10. You would enter 10 in December for the Monthly Inventory, and the Baseline Inventory would stay set at 5 for all other months.
Syncing with GAM
Want to sync your Targeted Display products with GAM? The above information about setting up the product is still relevant. However, there is some additional information you need. Read below to learn about setting up your Targeted Display products for use with Google Ad Manager.
When creating the product, set the field ‘Use for GAM’ to yes. Typically, you will need to do this when initially creating the product. You can edit existing products and change the ‘Use for GAM’ field as long as the item has not been added to an order. Once added to an order, that field becomes disabled and cannot be changed.
Once ‘Use for GAM’ is set to yes, the form will change slightly. The Ad Size field will be removed, and you will see two GAM specific fields that need to be filled out to create the product. These fields affect how the product is created in GAM and how the item is delivered. The following are brief overviews of what these GAM fields do. For more information, please reference the Google Ad Manager help center.
GAM Item Type: For Targeted Display Products, you can choose from Sponsorship or Network item types. Item Types in GAM hlep determine the priority for ad selection (Sponsorship item types in GAM will be prioritized over Network).
Sponsorship – A guaranteed line item, sponsorship item types deliver ads with a defined number of units and a set date range.
Network – Deliver ads with a set percentage of impressions. Network item types are similar to Sponsorships, but are for non-guaranteed inventory.
GAM Rotation Type: Choose how you want to rotate the line item’s creatives. This is applicable if your ad has multiple assets that need to be cycled through. Evenly means the creative will be displayed at random equally, whereas optimized will show the creative with the highest click through rate more often than others.
You’ll also see an Expected Creatives section. This allows you to choose which ad sizes pass to GAM for that particular product. By default, all ad sizes will pass to GAM. If you change this setting to ‘Custom’ instead of ‘Default’, then you can pick and choose which sizes to pass to GAM. For any creative sizes selected, you will also be able to set other fields such as count, and choose whether or not they are AMP-only. If you are using a Native creative, then you will also be required to select a Creative Template. Make sure to click save once you are finished making changes.
Updated 4/10/2023