Create Digital Media Products for Impression Google Ad Manager
Digital Media Impression items require you to have a Digital Media Publication, Ad Sizes, Category, and placements. You can also set up channels to provide more targeted sales options for customers.
Create a new product under Settings > Digital Media. Add your new product to go to the product set up page.
Important
If you are planning to sync your Digital Media items to Google Ad Manager, you will need to sync your placements and targeting presets before setting up your products. Go to the Syncing Digital Media Products to your Google Ad Manager Accounts document to go over how to sync your products.
Add your product name and choose the category. The product name will display on the contract to your customer and in reports.
Add your rate. The rate is based on units of 1000. For example, set your rate to 20 if 1000 impressions cost $20/1000 or $.02/1.
You must have at least one active publication for each product, but you can have multiple publications. You may want to have multiple publications if you sell a ROS across multiple sites that share the same rate and details. A user will have to select a publication when putting the product on an order.
The placement field will load once you have selected your publication(s). Placements will only show up if they are shared between publications. A User won't select a placement when placing an order; it is for internal production purposes. Placements are required for GAM
The channel field works the same as the placements. You can only select a channel if it is shared between publications. A user can select a channel on the order page, but it is not a required field. Channels will map to your GAM targeting presets.
You wlll have to set up your GAM types for each product. The GAM types will affect how your items are priced and how they go into GAM for deliver. The following are brief overviews of what these GAM fields do. For more information, please reference the Google Ad Manager help center.
GAM COST Type: Choose wether you want the item to go over as a CPD (cost per day), CPM (cost per thousand impressions), or CPC (cost per click) item. The pricing of units will change based on your type. If you have a CPD or CPC cost type, the units field will be priced as one unit to each unit price vs one thousand units to on unit price.
GAM Item Type: Based on your Cost Type, you will be limited on what Item Types you can select. For example, you can only select Sponsorship and Network for CPD cost items. tem Types in GAM help determine the priority for ad selection (Sponsorship item types in GAM will be prioritized over Bulk).
Sponsorship – A guaranteed line item, sponsorship item types deliver ads with a defined number of impressions and a set date range.
Standard – A guaranteed line item, standard item types deliver ads with a defined goal and set date range.
Network – Deliver ads with a set percentage of impressions. Network item types are similar to Sponsorships, but are for non-guaranteed inventory.
Bulk – Deliver an ad with a defined impression goal. This goal works as a limit of how many impressions can be delivered.
Price Priority – Deliver ads mainly based on price. This item type is used to fill unsold inventory.
House – This item type is only used when no other item types are available to deliver. These are treated as if they are $0 products.
GAM Goal Type: The goal type is either lifetime or daily depending on the Item Type selected. Goals in GAM are the impressions an item is expected to deliver based on forecasting. The actual number of delivered impressions can vary from this goal.
GAM Goal Unit Type: You have the option of impressions or clicks. You can only use Impression for CPD, or Impressions/clicks for CPM or CPC. This field determines how your daily or lifetime goal for the item is calculated.
GAM Rotation Type: Choose how you want to rotate creative, evenly or optimized. This is applicable if your ad has multiple assets that need to be cycled through.
Even – Each asset for the line item will be displayed for an even amount of time and chosen at random.
Optimized – Assets that have higher click through rates will be displayed more often than assets with lower click through rates.
Add a description to list all the details about the ad to your customer. The description will show up on the contract for the customer.
You may see a Default GL Class field if you have a Media GL Class enabled. The field will use the GL Class but you can override it on the order form.
Since impression items are broken up by month, you can use the Revenue Recognition field to determine where the money for the item goes. By default, this field is set to ‘Distribution Across All Months’, which means the quantity and gross and net amounts for the item will be split up evenly across each month the item spans. If you change the field to ‘Front-Load First Month’, the quantity, gross, and net amount of the item will all be put into the first month the item is running, and the rest of the months will be set to 0. If you use this option, your tickets will be grouped automatically.
Updated 2/9/2023