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The first step in the process is to connect your Google Ad Manager account to your instance. You must be an administrator for your Google Account to connect because your user needs API access enabled to complete the sync.

You must have permission to access the Google Ad manager

There is a walk-through on how exactly to connect your account. You will need to have your Google Login ready as well as a user marked with API access.

After you connect your account, you can start to sync systems and create new products.

We push over line items to Google based on placements and targeted display settings. We don't worry about the ad size or ad unit; all of that is in Google and based on your placement settings.

After you first connect with Google, go to Settings > Products > Ad Sizes and Rate Cards page. You will see a sync with the Google button. Click on it to grab all current placements and target display options.

We use our Placements to map to Google Placements and our Channels to map to the Google Target Display option. Either add or edit your current settings to map the items accordingly.

Only impression products sync with Google Ad Manager. On each product, you have to set settings for you GAM product. Once a product is sold in the system, you can't go back and modify the product settings,

After you save the product, you have the option to choose what creative sizes you want to sync with the products. The default settings will mean the user and customer can add creatives for all sizes. But you can limit that.

An order can have multiple line items including ones for Google Ad Manager; they do not need to be separate orders.

When you create a line item for Google Ad Manager there are a few important differences to know: You can't ever enter something with a past date and the inventory is 100% controlled by Google. While you can override inventory based on a user permission, there is no way, even in GAM, to enter a line item with a past date.

The inventory calculations are based on evenly distributing the impressions by the number of months on the order. If you need to distribute impressions differently, you will need to add the line item individually or edit them after you create the line item.

Our sync runs every 15 mins, so the line item may not appear in Google Ad Manager right away. Once they are synced, you will see few new options on the line item edit action.

The ad sizes you need in Google will appears based on the ad units you set up in Google. You can change the creative size you want to share by editing the product and limiting what size to send. GAM doesn't require you to supply all of the different sizes. But you can upload multiple creatives for the same size if desired.

To successfully upload a file to GAM, you have to enter what GAM requires: valid url/phone number, a unique name, file, and density. Once you add the information, you can then sync with GAM or wait until later; Customer can also provide the same information through the portal. We do not automatically push creatives to GAM once they are uploaded. A user must mark them ready for GAM.

You will see the ID if the creative size successfully went to GAM, or a warning if it failed.

You can also filter the production report to see what failed and what went in.

There are limits to what can change once a line item is GAM. We have different permissions to limit who can change what, but there are a few items that can never change:

Based on your user permission, you can change the following:

We will be able to pull back in Impression and Click stats in our system from Google Ad Manager. These stats will appear in the customer portal so they can see how well the ad performed. You can also choose to set your system to create invoices based on the actual amounts instead of the estimated amount.

However, you can't adjust any of the actuals in the system. If you choose to bill off actuals, you will be forced to create the invoices using the actual numbers. You could then modify the invoice later if needed.