Publication Metrics Report
The publication Metrics report shows you a yearly view of your publications. You will see goals and actuals broken up by month. Issues are put into the month bucket based on the reporting date you use.
Report Setup
To get the best use out of the report, you will need to add Statistic Targets for your issues and sales rep goals.
Setup Issue Targets
You set up your issue targets by going to add/edit issues on your publication.
You will enter the targets under Issue Statistics (Target).
You can enter targets for Circulation, Pages, Ad to Edit %, and APR.
You must setup your Revenue and Contract Goals under Admin > Sales Setup > Sales Goals.
Report Definitions
The report will break up the publication into months. Your issue goals and actuals will show up in the month that corresponds to the issue’s reporting date. If you have a reporting date between 1/1 and 1/31, it will show up in the Jan column
Goals
The goals area pulls from your Issue Targets and Sales Rep Issue Goals
Circulation – Entered on each issue. The field is under Issue.
Targets# of Pages – Entered on each issues. The field is under Issue Targets.
Ad to Edit – Entered on each issue. The field is under Issue Targets.
Revenue – Entered through Settings > Users > Sales Goals. The revenue is the total of all reps goals for the issue.
APR – Entered on each issue. The field is under Issue Targets.
Actuals
The Actuals pull in from your ad sales, editorial setup, and statics added directly to your issue.
Actual Circulation – The Actual Circ is entered on each issue. You need to edit the issue and enter the Actual Circulation statistics manual. The system doesn’t keep track of circulation automatically.
Sold Pages – Sold pages is calculated based on the Ad Size of each ad sold into a an issue. The Ad Size is entered when creating your ads. If an ad is not placed, it will still count.
Edit Pages – The edit pages pulls in from every article you build within an issue. The Edit pages it the total of all articles created. It doesn’t take out If an article is not placed, it will still count towards your Edit Pages.
Actual Pages – This is the Sum of your Sold Pages and Edit Pages.
Ad to Edit Ratio – your Sold Pages divided by your Edit Pages
Revenue – All ads that are confirmed sales. Sales that are 100%.
APR – The Revenue of the issue divided by the Sold Pages.
% APR Goal – you Actual APR divided by your APR goal.