Email Campaigns
The Email Campaigns page in Ad Orbit provides details about sent Mail Merges, as well as campaigns sent through the Mailchimp or Constant Contact integrations, if enabled.
To access the Email Campaigns page, you need the User Permission 'Campaigns'.
If the Mailchimp or Constant Contact integrations are enabled, you will also need the sub-permissions for your Mailchimp or Constant Contact accounts in order to view data about campaigns using either integration. Without the sub-permissions, you will only have access to the Mail Merge campaign details on the Email Campaigns page.
To get to the Email Campaigns page, click on Marketing > Email Campaigns.
Here, you will see various tabs depending on your integrations and user permissions. The potential options include Mail Merge, Mailchimp, and Constant Contact.
On the Mail Merge tab, you'll see a table that displays overview information of each sent Mail Merge. The information includes items such as the associated contact list, the status, and the total clicks and opens.
By using the ellipses icon on the right side of the table, you can perform various actions.
Clicking the View List Details action will open a page that shows the breakdown of opens, clicks, and opt-outs for each contact that the Mail Merge was sent to.
The Preview Template action opens the Mail Merge template that was used for the sent Mail Merge email.
The Mailchimp tab similarly shows a table of overview information about each campaign sent using the Mailchimp integration, including the name, status, opens, and clicks.
Using the ellipses icon allows you to perform various actions. The View in Mailchimp action will redirect you to your Mailchimp account. The Preview Email action works the same as the action on the Mail Merge tab, where you can preview the email that was sent.
The Activity Per Contact action opens a detailed Campaign Statistics page, where you can view the opens and clicks for each contact who received the email.
Clicking the data icon on the right side of the table will open a popup that breaks down the open and click data for each contact, including showing each link in the email that was clicked on.
New 3/12/2025